Research and Planning Finished

Now that i've finished all of my research and planning I will be recording my show and editing it as soon as possible.

Advert Script 2

My final advert is for horse race betting, baring in mind that it betting is associated with a male audience  - this advert is appropriate for my target audience.

Here is the script;

BETTING

(horns, horse trotts, sunshine, birds singing)

betBILLY...

Man1 - Good afternoon sir, do you know where I can get the latest odds on that new horse?

Man2 - Try betBilly, set it to a sport of your choice and all the latest odds and results come straight to you..

Man1 - Marvelous, winnings go straight into your bank too!

Voice - Log onto betBILLY now, or use our mobile apps, it’s fre, easy and quick to sign up

betBILLY, he knows best

Advert Script

For any station it is necessary to have adverts, therefore I have created my own purely based on who will be listening to my station and the time of play, since mostly male adults will be listening - I thought it was right to target them for my adverts.

As advertised on 'Talk Sport', van rentals were the main products advertised - they are stereo-types but in fact most of the male orientated stations I had looked at had male associated products advertised.
Since I am doing a sports station, it was only right that I had a football match advertised - similarly to other football adverts I had herd on similar stations.

Here are the scripts:

MATCH GAME

(Crowd noise, commentary both teams, music, live on..starts..when.., voiceover)

Voice: Once they were the pretenders to the crown, 

COM1:  Barray rolls is square to Milner, first time delivery.. AQUEROOO (cheer)  

Voice: Now they are Champions

COM1: One last chance for City, Balotelli, Tevezzzz

Voice: Once they were at the top

COM2: Rooney takes it round the defender ... through to Young... 2-0 United

Now they’re determined to reach those heights again

COM2: Vidic steps up to lift the title once again

The Manchester derby, live and exclusive Sunday 4pm on Sport Talk. It’s more than just a game

Van Rental

(Van not turning on)

Bill - What’s up Dan? Van not working?

Dan - Nah Mate Don’t know what to do, need to shift these bricks..

You ought to give Vinnie’s Vans a ring, they’re gravy

(ring ring) 

Girl - Vinnie’s Vans, how can I help?

Voice over - Executive Vans at your call..(van pulling in) weather it’s for work, moving or a bit of extra space. We are the service for you.. With one phone call we will be at your door immediately.  With our trusted buy now pay later scheme, we are Britain’s top noch service....... ring us now on 01200 888 888

Vinnie’s Vans, A van for all seasons! (door shut)

Potential Advert Products (Real Examples)

By doing some primary research into existing, male marketing radio advertisements, I will be able to see the convention used and create an idea of what is expected on adverts - especially for a male dominated audience.

Potential Advert Products

For my station I decided to include a few adverts, after listening to other radio shows - almost every one of them had adverts relating to their target audience. Since my adverts would be more male targeted products, I had to do some research and listen to adverts already on similar stations and see what conventions pop up, what language is used, and overall tone and theme of the advert.

List of potential Products:

- Tool Hire
- DIY
- Alcohol (unlikely  since my news bulletin will be part of a breakfast show)
- Takeaway's
- STDs
- Mens Health
- Fashion/Retail
- Mens Grooming
- Electronics/Gadgets
- Sports Equipment
- Gym
- Banking
- Betting/Casino's

They would be appropriate for my audience as my potential products are related to males and are (as seen by society) male dominated products/activities.

News Script

Go to correspondents for more (sentence 3)

News

Girl Stabbed

A 17 year old girl’s been stabbed to death in Islington. She was found at the side of a main road by passers by with stab wounds in several places in her body. She has been named Katie Dyer. A 42-year-old man has been arrested by police and sectioned under the Mental Health Act. Witnesses say he was seen walking holding a 6 inch butchers knife in his dressing gown and slippers.

Sport Talk’s correspondent Mike Vaughan was on the scene in Islington this morning to find out more.

CORRESPONDENT: Here in Islington on what’s normally a quiet stretch on the high road, police have taken over this section of the street for what appears to be a major police investigation. I spoke to James Hale, a local resident who was shopping on North Road where the incident happened this morning. He told me about the shock he felt when he discovered Katie.

WITNESS: I was doing my regular shopping and turned round the corner on to Islington Terrace. There was a girl lying there...I didn’t know what to do   The only thing I could do was call 999, I didn’t even see the guy or anything about him.

CORRESPONDENT -The Police are investigating and as soon as we get an update it will be on our website @ SportTalk.co.uk

FA Charge 

In other news, the FA’s said they’re disappointed with the 6 month sentence given to a player who assaulted a British referee. 

Manchester City striker Alex Kilby was arrested by police in August after the attack during the team’s semi-final showdown with Arsenal. 45-year-old referee Brian Williams suffered a battered face and severe cuts to his chest. Kilby launched the attack at the Wembley match after being called offside in the 18th minute. FA said its Respect programme had contributed to the decline of serious assaults on match officials over the past few years. 

Our sports correspondent Jamie Klein is at the Etihad stadium now...

CORRESPONDENT - I’m here outside the Etihad stadium where the fans are waiting anxiously to hear about any punishments that their star striker is likely to receive. Earlier this evening I spoke to a few different fans to get their views about the incident on Saturday.

Fan1: ‘’I just know thats it’s gunna end badly’’

FAN 2 : I really don’t know, he’s such a key player and we can’t really afford to lose him

Fan 3:’’ Well he was in the wrong, but just have to wait and see’’

I also spoke to the Cheif Executive of the FA Craig Jarvis at their headquarters in Soho about the sanctions that could be put in place

CHEIF - This type of behavier is not accepted in any shape or form, therefore sanctions will have to be placed.

CORRO - I also spoke the Mike Bentley of the Referee’s Association

REF ASSO: Never have I seen an outburst like it, we never tolerate any sot of violence, certainly of this kind. 

CORRO - Manchester City manager Carlo Munez spoke up for his leading striker at a press conference earlier today

ILLUSTRATION: I will take the punishment that we get, and will make sure Kilby never gets in that state again. We will be helping him with anger management and supporting his all the way as a club. 

CORRO : More on that story later on today.. 

Secret Affair

BBC Breakfast presenter Will Martin has appologised to the public on twitter after revelations were made public in the Tabloid press of a 6-month long affair with his co-host Kate Lucas. 

The report in yesterday’s Sun Newspaper alleges that Martin booked hotel rooms secretly  during the London Olympic Games last August. Will’s wife of 6 years was also currently in mid pregnancy with their third child. The BBC has yet to comment formally on the allegations but the pair are currently meeting with management to discuss their future on the show.

Martin spoke to a Sky News correspondent this morning about the alleged affair.

(background cameras, people springing questions etc)

B - “ I know it was a stupid mistake and for it to come out this way was not on my wish list, I hope to patch things up with the BBC and my family” 

And I do hope that does patch up, now to a tribute of..

Tribute

Legendary BBC football commentator, and charity worker Sir David Taylor has announced his retirement from Football Commentary at the age of 75. 

Sir David will commentate on his final match this Saturday, when Arsenal take on West Ham for the Champions League semi-final at Wembley. It’ll be a final swansong after a long and successful career commenting on the game. Our correspondent Danny Shoreditch has more.

CORRESPONDENT:  After starting as a boy reporting for his local team in Leeds, he joined the BBC in 1967 and went on to become their leading tennis commentator.

Nobody could forget sir David’s commentary for the 1986 Davis Cup between Borris Becker and John Mackinrow, which was FAMOUSLY the longest tennis match in history lasting 6 and 1/2 hours.  

(slow and tired with tennis FX) 

‘‘Lovely drop shot by Makinrow, Becker needs this serve to win.. and I hope he does for the sake of the crowd, most of them have been very patient indeed, in a match that certainly, in my experience, is something that will stick in the memory for many years to come. Certainly a game to remember. He takes one breathe, throws the ball up... ACE! Becker has won... after the longest match I have ever witnessed, we have a clear victor. Becker is the Wimbledon champion for 1986’’

Since 1978 Taylor has been providing commentary on all major championships: World Cup, FA Cup and European games, and has been known to give rather dramatic commentary on players and matches.

(whistling.. last few mins)

“This Cup final final is in it’s closing stages Wembley need a goal to take this to extra time... lovely little pass by Belchak, he goes round Fellini through to Clarke.. OH BALDIN Wonderful finish. This is turning to the greatest match ever!”

As well as his main career, he’s been involved with charity work all over the world giving young kids the chance to experience the world of professional sports and set up foundations to encourage them to be the sportspeople of tomorrow.

What a legend he was indeed, now that’s all the news and sports news for now. Stay with us for... we’ll be back with all the latest.... 

JINGLE ETC.

Representations In News Bulletins

To understand how my bulletin will be broadcasted, I have listened to a few other stations such as 'Kiss', 'LBC' and 'Talk Sport' which represent similar conventions regarding voices used, language and so on. 

LBC

The presenter on LBC was a well spoken female, who addresses the audience with a serious tone as she delivered the news. There was no background music, unlike KISS which does have music playing through. LBC started off with just the headlines giving a brief description of the story. It sounded as if she was addressing adults rather than younger people by the way she spoke and the types of stories broadcasted. After her bulletin it went straight onto the jingle and travel, which had a male presenter and this time background music being a bit more up beat than the news and he was speaking much quicker getting the information across with accuracy and speed. There was no banter between the presenters, just down to the point with well spoken English reflecting their target audience.  

NEWS beat.

There was music playing in the background during this bulletin, the presenter did not sound as well spoken as the LBC presenter, however not as colloquial as the Kiss presenter. The presenter in News Beat spoke well spoken, however could be borderline urban, like Kiss - possibly as his audience would be a mix between adults and teenagers - similar to Kiss but represented differently. There was a Voxpop of the John Terry incident in a press conference, you could hear all the camera flashes and echoed speech. After the headlines were said he would then go into the story in more detail. One about gamers which isn’t the type of story you would necessarily hear on Kiss, and had an outside broadcast at a convention where two of the gamers were going to talk about their experience. In another story a Chief Constable was also in a press conference and you could hear the ambient sound too. 

There is no banter at all in LBC and NEWS beat, however on Kiss it is more chilled and there is more laughter between the presenters. The news is still broadcasted, but in a way which their audience will relate to. There were no guests in this bulletin, the voices used were clear and easily understandable which appeals to their target audience. Only News Beat had an outside broadcast or Voxpop, LBC was just on the story, and KISS had a mix of laughter and the types of stories varied. 

Pie Charts

As a follow up to my questionnaire, I had decided to put my results into pie charts so it would be 

 easier to see the results and to separate the questions from the answer and to it's different categories. 

The titles of each are the questions which were asked:

Questionnaire

To get an idea of my target audience and what would be appropriate to put onto my station, I decided a questionnaire would work best to find out my intentions.

Radio Questionnaire      Circle the correct answers

What is your gender?

Male  Female

What age bracket do you fit into?

0-12  13-16  17-20  21-26  27-35  36-45  46-50  50+

 Out of the following, what radio station do you usually listen to?

Kiss  Capital  Heart  Magic  Classical  SportTalk  LBC  BBC Radio’s  Other (please state)

How often do you listen to radio per week?

0 days  1 day  2 days  3 days  4 days  5 days  6 days  7 days 

How many hours per day?

0-1  1-2  2-3  4-5 other (please state)

Where do you listen to radio?

Car  Home  Work  Phone  Computer  TV  Other (please state)

What type(s) of news do you find interesting?

Death/fatalities  Crime  Political  National  Worldwide  Sport  Showbiz  Health  Education  Other (if so please mention)

Do you ever tune in to listen to the news?

Yes  No  Sometimes

Do you change station when adverts come on?

Yes  No  Sometimes

Analysing A Radio Homepage

To show what conventions of a radio homepage show their target audience and genre, I have analysed 'talkSPORT' which is a similar station to what mine will become to demonstrate the ways in which their homepage shows these conventions.

OFCOM (My Station Details)

By looking at Ofcom, I will be able to look at radio stations similar to my own - looking at their character of service to see what their target audience is; what music they play, the genre of the station and any other information about audience.  For example, if I wanted to see how many people tune into 'LBC' I will be able to access this information, along with any other information regarding audience. 

Analysed Adverts

To understand what makes a good and bad advert, I listened to five different adverts from radioville.co.uk and made short bullet points about what was good, who the target audience was and how it can be improved.

‘Robinson’ Radio Advertising Bureau

• Isn’t very clear what they are advertising at first
• Target audience is hard to say could be a range 
• Could be improved by starting with what the ending of the advert was
• Music felt irrelevant 

‘Switch’ Lexus

• Immediately knew what they were advertising
• Good use of facts
• Describes the cars manufacturers elegance well
• Music suited how the voiceover was talking
• Could not really fault how they presented the ad
• Most likely targeting older more experienced drivers who has a bit of money

‘Bro’ Yorkie Muffin

• Typical 2 men talking about chocolate describing it
• Stereotypical male names used
• About ‘brothers’ which is what the title is called 
• Can understand that its about a Yorkie muffin
• Can imagine the two bothers talking
• Targeting men to buy this new muffin based on a ‘male’ chocolate

‘Why’ Nationwide

• Uses comedy well
• Describes how payments for this bank is ‘different’
• Bit too exaggerated on the comedy though
• Makes sense but needs a second listen
• Definitely targeting people who want a new mortgage or renewing one

‘Its a miracle’ Carphone Warehouse

• Shows that they fix phones well
• Very clear whats going on
• Factual voice over which compliments the ‘phone’ who is ill representing a school child and the typical story of suddenly being better
• Targets both children, mostly older and parents about getting their phone fixed with trust 
• Personifies the phone into a human very well

Analysing Capital FM Schedule

Capital is a well established station, who have their own schedule of their website so people can see who is playing when and what show is on etc. This is the link where you can see their schedule, I used this one to help set out and design my own. 

Capital Schedule

• On the very early morning shows such as 1:00, 3:00, 4:00 it is very basic broadcasting with less popular or experienced presenters. For example the 3:00 slot is pure music mixed by Capital with no presenter, otherwise known as the 'Graveyard' shift. On the other hand the other two shows do have presenters, although they will play more music from their playlist than talking as normally there isn't a huge audience on a Wednesday at those times. 
• The 6:00 Breakfast slot is probably the biggest slot, where there is lots of banter between the presenters who are most likely the most famous and have a bigger audience. The audience at that time will be early commuters and children going to work and school, there needs to be a good mix of entertainment and music at that time if the day. Capital have a varied audience , therefore the show needs to accommodate to all. Whereas at 10:00 yet again will have a big audience, their description mentions even more big artists that will be played with less talk and more gossip and tunes. The audience will still be the same if not slightly different form earlier.
• During the afternoon shows there will be a smaller audience and especially not children as they'll be at school. More adults therefore the news is played more and people are getting around home from work and possibly school, so the travel is updated more. There are still lots of hits being played which repeats from previous shows. 
• Later shows during the night will have different types of music playing as there could be the younger generation who are going out and want pre-club tunes on their journeys. More at the 22:00 show than earlier where it is still a repeat of earlier. 

Target Audience

For my bulletin it is vital that I have the correct target audience, otherwise my extract will be unsuccessful. There are certain factors to consider about who will be my appropriate audience -including age bracket and lifestyle etc.

To find out who will be my target audience there is need to do research such as a questionnaire. Which I found out a suitable age bracket and categories fitting my station genre. People's hobbies, finance issues and jobs affect what type of station they listen to. Even where they live as there a many local radio stations of different genres who all have different target audiences. From my findings I assume my certain target audience will be middle aged men who are football fanatics, who go to football matches and enjoy going to the pub with their mates pre and post matches. In general single and married men with and without children, with chances that a younger aged bracket will also tune in. Most likely they will all play football on a regular basis and listen in the car or even at home.

Jingle Effects - Station 2

After listening to a mainstream, popular station - I decided to listen to a neighbouring station related to my own, who have similar content and the the station is run is similar. With 'LBC' being based on news and dialogue, and my very own being the same, however about sport - I felt it was appropriate to listen to their jingles and bulletins to relate to my own.

The 'LBC' news is much more serious to 'Capital', they have longer headlines and go into more depth about each story as that is what the audience would expect. The jingle is just a sound of regular 'bell' like noise like BBC news - possibly to relate to Big Ben in London, which we see on the news regularly. The presenter is very formal and the delivery is pure, without any background music until the news is over,  and the jingle has more of a beat and uplifting tone.

The effect on the audience will be a good delivery, bringing them the information they want to hear - not too long, but not as short as 'Capital'. Part of their target audience will be older then those of 'Capital', therefore news will be a bigger priority to keep them engaged. For my own station, my bulletin will have to balance a mainstream vibe, however delivering news like the way they do so on 'LBC',

Jingle effects

Music and jingles can reflect the station. and who their target audience is. The style of the music can show us what genre the station is, and and what type of news they will publish. I listened to two different stations, taking note of the type of jingle they play, and the tone they do it in.

On 'Capital FM' their jingle involves different music and wording - depending what style of jingle it is. The news jingle is short and snappy, just a few seconds saying the station name with a booming background tune, which then quietens down to a level where you can hear a continuous beat, relating to the type of music they primarily play with the presenter talking over it. The effect on the audience will keep them enticed, and will keep them tuned in as they will feel part of the station and the music played will not be much different to the rest of the station.

Running order, facts and 'news values'

To get an understanding of the way in which radio stations present their news and addressing their audience, I have listen to certain stations such as 'Radio1 Newsbeat', and 'Kiss' to see how their bulletins are presented and the conventions of them, regardless of station.

In 'Radio1 Newsbeat', after the news jingle is played the presenter, in a firm tone of voice will address the selected audience and introduce the stories for the day in order of importance according to the 'news values'. In the first listening the order was:

- Amanda Todd's hanging
- British computer hacker won fight to stay in the UK
and then less important stories such as sport and celeb gossip.


Amanda's story has most the news values; Immidiacy, continuity as this has happened to other people before, familiarity since everyone knows and uses Youtube, frequency as this doesn't happen often, impact, conflict and personalisation.

The correspondent then carries on the story after the presenter introduces them, an archive clip played of a girl talking about her experiences and how she related to Amanda. A soundbite on the street was then introduced where witnesses were recorded and edited like a Voxpop.

In the hacker story, the same presenting style was applied just with slight changes to relate to audience. Instead of a regular reporter, there was the political reporter since that is what the story is related to; Whom says the story in the same way the regular news presenter would.. As the man had asperger syndrome the correspondent changed to someone with a different tone of voice to relate to the younger listeners so it can be explained and they would understand. Followed by a clip form a press conference, where you can actually hear the cameras flashing in the background.

This story had very similar if not the same new values as the first story, this is what makes it top news and into the first few headlines.

A story from 'Kiss FM' was slightly different to 'Radio1'. Firstly the story was introduced in a much less formal way, the presenter of the show actually read the stories. After a song and then the news jingle (which is very techno and different to Radio1) indicating their target audience is completely different. The presenter then went on to read the story in a way which a younger generation would find interesting.  It made top news on this station, but much lower on stations such as LBC or Radio1. The story (Brtiney Spears drug use) was read with a backing track and in a 'younger', more urban way of speaking to relate to their audience. Then straight after the shortened version of the story was read the presenter immediately went on to the next story about sports from the last night.

Regardless of the station the news values still matter and in this particular story, even though it was shorted and told differently to what we would expect still held many important news values:
Immediacy, surprise, continuity, elite people, personalisation and scandal. Keeping it top news for this particular station.

By comparing and contrasting the running order, facts, and news values of different stations and seeing how they differ show what I need to do for my own station and what type of stories are appropriate to the audience and how the delivery should be.

My 24 Hour Imaginary Schedule

To get an understanding of what type of station show is most suitable to base mine on, and at what specific time shows will air, I compared my target audience to a station which is similar to which mine (talkSPORT) and created my own schedule to fit my station's description. I made a table with the time each show is broadcast with the presenter/show and a brief description of each.

TODAY (Wednesday, 24 October 2012)

1:00 Jade Hill Jade brings you the sporting news from abroad

3:00 Emile Owen SportTalk 90 Q&A For those early sport lovers we have a chance to call the studio to get your questions in for a pole at the end of the day

4:00 Jeremy Carr Jeremy has the International gossip

6:00 The Kick Off Show Put your alarm on! Terry & Roy start your day with the latest Football news leading onto more sports

10:00 Rich Steve  Rich has a special guest in every day to take your questions, phone-in to get your views across too!

13:00 Jack Dee Jack brings you first, fast news of the day regarding all sporting events and special chart songs

16:00 Gregg Smitt Greg drives you home to more hits and ongoing discussions on the days news

19:00 Tyler Berry Tyler wraps the day’s news and discussion’s up

22:00 Extra Time Anyone who missed out on the day has their chance to catch up today’s events!

Local News Analysis and News Values - Political Story

The story below is a local story regarding Portsmouth Council refusing to issue licences to local strip clubs.

Local Politics Story

The news values contained within this story include:

This is an odd story, and would not make the national news as it only really affects people in the local area. and somehow made the news but will have an effect on some people (mostly men) where they will have the Surprise factor as they would not expect this. This is without a doubt a Balance story as it could be seen as a bit lighter in comparison to depressing stories such as death, especially since locals would think of this story as positive, although people who want to regularly visit lap dancing clubs would see the story as including Negativity. There is probably an element of Conflict due to the difference of opinion between the lap dancing club and local residents.

National News Analysis and News Values - Political Story

I am now going to look at two political stories - one national and one local - to see if there are any major differences in the ways that the stories are reported.

The political story below is about an MP calling for increased jail sentences for people who commit cruelty to animals. If you click on the link below you can read the full story.

National Politics Story

The news values contained in this story include:

Immediacy is a news value in this story as the MP delivered his speech in the House of Commons the day before. The story relates to cruelty to animals in England and Wales, so Familiarity is a factor as any changes in the law will affect people in this country. 

Amplitude is a factor as any changes in the law could affect large numbers of people as there are hundreds of thousands of animal owners in the UK.

Frequency could be a factor as though this kind of change in law doesn't happen very often, cruelty to animals is something that happens frequently.

Local News Analysis and News Values - Education Story

I have decided to look at another education story, but this time for local news. This will further help me see if there are any significant differences between the way that national and local stories are presented.

Click on the link below to read the full story about the closure of a secondary school in Hull, which was included in the Humberside section of the regional news on the BBC News website.

Local Education Story

The news values contained in this story include:

The first news value is Immediacy, as it has just been announced that there will be consultation into closing the school in Hull. As with many local news stories Familiarity is important as the story will affect people in the local, regional area of Hull and Humberside, where the school is located.

It could be argued that Amplitude is a factor as the school's closure will affect a relatively large number of people (students and parents) in the local area. It could also be argued that Impact is a factor, as other parents of children at struggling schools may feel threatened that their schools could also be closed.

Predictability is definitely a news value contained in the story as the school has been failing 'year on year', and it is likely that the parents and students expected that the school may have to close - particularly after it was put into special measures and it received a damning Ofsted report. There is also Conflict between Hull City Council, Ofsted and parents regarding the possible decision to close the school. There is Negativity as the school's closure is bad news for the pupils, parents and teachers.

Both  the national and local education stories contain the news value Familiarity - though the audience the stories are likely to affect is different; one is relevant to the whole of the UK while the other only affects people in a smaller, more localised region. This seems to be the major difference that I have noticed between national and local news stories.

National News Analysis and News Values - Education Story

Having looked at the ways that crime stories are reported in national and local news, I am going to look at different types of stories, starting with education stories.

The first story is a national news story about changes in the education system. If you click on the link below you can read the full story.

Education Story

This story will be of interest to many in the UK, as many families will include people who are taking/have taken GCSEs, meaning that the story will have a strong element of Amplitude and Familiarity. The story is ongoing (Continuity) as reforms in the education system have been in the news for some time. In some ways, the change was a Surprise to everyone from the examiners to pupils - though it could be argued that these kinds of changes are happening with increased regularity (Frequency) and readers may expect these seemingly unnecessary changes. Personalisation and Negativity are factors as this is awful news to those students affected. It is a genuine Scandal as there was outrage from the whole of the UK.

Local News Analysis and News Values - Crime Story

I have decided to look at another crime story, but this time for local news, so that I can see if there are any differences about the ways that this type of story is reported depending on whether it's a national or local story. It may be that the news values are different in a local story, and that the story may appeal to a much smaller audience.

Click on the story below, about men from Derby being charged with the murder of a man in Kilburn, which appeared in the East Midlands regional section of BBC News online.

Local Crime Story

The news values contained within this story include:

Continuity, as this is part of an ongoing murder investigation (though, this element of the story is 'breaking' and it could be argued that the story incorporates the news value Immediacy). For readers in Derby, this story is geographically close to them and Familiarity is a very important news value for local news (probably the most important news value of all) - most stories reported in local news have taken place close to that regional area (or, at least, involve, people from that area). These kinds of incidents happen quite often, so I would suggest that the news value of Frequency is a determining factor in the story's prominence in local news. Also, as the story involves crimes that may make the readers feel threatened, the news value Impact is part of the story. Conflict and Negativity are most certainly news values as the story involves the murder of one individual by others.

The reporting of both stories is reasonably similar and the fact that one is a national story whilst the other is a local news story, seems to have had little bearing on the ways that the stories are reported - apart from the fact that the local story will be of more interest to readers in the East Midlands area. It appears, then, that crime stories are reported in a similar way regardless of whether the report is from a local or national outlet.

Having noticed that crime stories appear prominently in national and local news, I am going to include a crime story in my bulletin.

National News Analysis and News Values - Crime Story

At the centre of my radio extract there will be a news bulletin, and as part of my research I have been looking out for the news values in different stories and analysing them to get an idea of which story has more importance and what type of stories would be suitable for my own extract.

Having researched news I found that there were many different types of stories such as crime stories, political stories, disaster stories, entertainment stories and sports stories - I have therefore decided to analyse a range of different types of story, starting with a crime story about the arrest of seven Royal Marines for murder. You can click on the link below to read the full story, taken from BBC News online.

Crime Story

The news values contained within this story include:

Immediacy, as this is a 'breaking' story which happened only several hours before it was reported.
Surprise, as the public would not have expected this story to come out. Although we often hear about Marine and Army stories in the news, one such as this would be a surprise to the readers as it involves the army in disrepute. This story does involve a large number of people, which makes it Amplitude.
This is certainly an Impact story as it contains elements which people would feel threatened by - as the Marines are supposed to offer protection rather than be involved in this kind of violent crime.
This story contains a great deal of Conflict as it makes reference to firearms involved, murder, battles and arrests - and there is conflict between our expectations of the Marines and the reality of how they have behaved.
This is definitely a human interest story, incorporating the news value of Personalisation, as it involves the murder of an innocent victim. Without a doubt this is a negative story, containing bad news. The story also contains the news value of Familiarity - even though the murder took place in Afghanistan, the prosecution of the Marines will take place in this country (and it involves British forces).
Finally, the last news value contained is Scandal - many readers will be outraged at the way our armed forces have behaved.

The article contains many of the news values which explains why it was the first story to appear on the BBC News online site.

Analysis of News Values - National and Local News

To help me write my news stories for my news bulletin, I am going to look at a range of both national and local news stories to see which news values are most prominent. It will be useful to compare the ways that news values are used in different types of stories, and to see if certain news values feature more frequently if the news is targeting a national or local audience.