Research and Planning Finished

Now that i've finished all of my research and planning I will be recording my show and editing it as soon as possible.

Advert Script 2

My final advert is for horse race betting, baring in mind that it betting is associated with a male audience  - this advert is appropriate for my target audience.

Here is the script;

BETTING

(horns, horse trotts, sunshine, birds singing)

betBILLY...

Man1 - Good afternoon sir, do you know where I can get the latest odds on that new horse?

Man2 - Try betBilly, set it to a sport of your choice and all the latest odds and results come straight to you..

Man1 - Marvelous, winnings go straight into your bank too!

Voice - Log onto betBILLY now, or use our mobile apps, it’s fre, easy and quick to sign up

betBILLY, he knows best

Advert Script

For any station it is necessary to have adverts, therefore I have created my own purely based on who will be listening to my station and the time of play, since mostly male adults will be listening - I thought it was right to target them for my adverts.

As advertised on 'Talk Sport', van rentals were the main products advertised - they are stereo-types but in fact most of the male orientated stations I had looked at had male associated products advertised.
Since I am doing a sports station, it was only right that I had a football match advertised - similarly to other football adverts I had herd on similar stations.

Here are the scripts:

MATCH GAME

(Crowd noise, commentary both teams, music, live on..starts..when.., voiceover)

Voice: Once they were the pretenders to the crown, 

COM1:  Barray rolls is square to Milner, first time delivery.. AQUEROOO (cheer)  

Voice: Now they are Champions

COM1: One last chance for City, Balotelli, Tevezzzz

Voice: Once they were at the top

COM2: Rooney takes it round the defender ... through to Young... 2-0 United

Now they’re determined to reach those heights again

COM2: Vidic steps up to lift the title once again

The Manchester derby, live and exclusive Sunday 4pm on Sport Talk. It’s more than just a game

Van Rental

(Van not turning on)

Bill - What’s up Dan? Van not working?

Dan - Nah Mate Don’t know what to do, need to shift these bricks..

You ought to give Vinnie’s Vans a ring, they’re gravy

(ring ring) 

Girl - Vinnie’s Vans, how can I help?

Voice over - Executive Vans at your call..(van pulling in) weather it’s for work, moving or a bit of extra space. We are the service for you.. With one phone call we will be at your door immediately.  With our trusted buy now pay later scheme, we are Britain’s top noch service....... ring us now on 01200 888 888

Vinnie’s Vans, A van for all seasons! (door shut)

Potential Advert Products (Real Examples)

By doing some primary research into existing, male marketing radio advertisements, I will be able to see the convention used and create an idea of what is expected on adverts - especially for a male dominated audience.

Potential Advert Products

For my station I decided to include a few adverts, after listening to other radio shows - almost every one of them had adverts relating to their target audience. Since my adverts would be more male targeted products, I had to do some research and listen to adverts already on similar stations and see what conventions pop up, what language is used, and overall tone and theme of the advert.

List of potential Products:

- Tool Hire
- DIY
- Alcohol (unlikely  since my news bulletin will be part of a breakfast show)
- Takeaway's
- STDs
- Mens Health
- Fashion/Retail
- Mens Grooming
- Electronics/Gadgets
- Sports Equipment
- Gym
- Banking
- Betting/Casino's

They would be appropriate for my audience as my potential products are related to males and are (as seen by society) male dominated products/activities.

News Script

Go to correspondents for more (sentence 3)

News

Girl Stabbed

A 17 year old girl’s been stabbed to death in Islington. She was found at the side of a main road by passers by with stab wounds in several places in her body. She has been named Katie Dyer. A 42-year-old man has been arrested by police and sectioned under the Mental Health Act. Witnesses say he was seen walking holding a 6 inch butchers knife in his dressing gown and slippers.

Sport Talk’s correspondent Mike Vaughan was on the scene in Islington this morning to find out more.

CORRESPONDENT: Here in Islington on what’s normally a quiet stretch on the high road, police have taken over this section of the street for what appears to be a major police investigation. I spoke to James Hale, a local resident who was shopping on North Road where the incident happened this morning. He told me about the shock he felt when he discovered Katie.

WITNESS: I was doing my regular shopping and turned round the corner on to Islington Terrace. There was a girl lying there...I didn’t know what to do   The only thing I could do was call 999, I didn’t even see the guy or anything about him.

CORRESPONDENT -The Police are investigating and as soon as we get an update it will be on our website @ SportTalk.co.uk

FA Charge 

In other news, the FA’s said they’re disappointed with the 6 month sentence given to a player who assaulted a British referee. 

Manchester City striker Alex Kilby was arrested by police in August after the attack during the team’s semi-final showdown with Arsenal. 45-year-old referee Brian Williams suffered a battered face and severe cuts to his chest. Kilby launched the attack at the Wembley match after being called offside in the 18th minute. FA said its Respect programme had contributed to the decline of serious assaults on match officials over the past few years. 

Our sports correspondent Jamie Klein is at the Etihad stadium now...

CORRESPONDENT - I’m here outside the Etihad stadium where the fans are waiting anxiously to hear about any punishments that their star striker is likely to receive. Earlier this evening I spoke to a few different fans to get their views about the incident on Saturday.

Fan1: ‘’I just know thats it’s gunna end badly’’

FAN 2 : I really don’t know, he’s such a key player and we can’t really afford to lose him

Fan 3:’’ Well he was in the wrong, but just have to wait and see’’

I also spoke to the Cheif Executive of the FA Craig Jarvis at their headquarters in Soho about the sanctions that could be put in place

CHEIF - This type of behavier is not accepted in any shape or form, therefore sanctions will have to be placed.

CORRO - I also spoke the Mike Bentley of the Referee’s Association

REF ASSO: Never have I seen an outburst like it, we never tolerate any sot of violence, certainly of this kind. 

CORRO - Manchester City manager Carlo Munez spoke up for his leading striker at a press conference earlier today

ILLUSTRATION: I will take the punishment that we get, and will make sure Kilby never gets in that state again. We will be helping him with anger management and supporting his all the way as a club. 

CORRO : More on that story later on today.. 

Secret Affair

BBC Breakfast presenter Will Martin has appologised to the public on twitter after revelations were made public in the Tabloid press of a 6-month long affair with his co-host Kate Lucas. 

The report in yesterday’s Sun Newspaper alleges that Martin booked hotel rooms secretly  during the London Olympic Games last August. Will’s wife of 6 years was also currently in mid pregnancy with their third child. The BBC has yet to comment formally on the allegations but the pair are currently meeting with management to discuss their future on the show.

Martin spoke to a Sky News correspondent this morning about the alleged affair.

(background cameras, people springing questions etc)

B - “ I know it was a stupid mistake and for it to come out this way was not on my wish list, I hope to patch things up with the BBC and my family” 

And I do hope that does patch up, now to a tribute of..

Tribute

Legendary BBC football commentator, and charity worker Sir David Taylor has announced his retirement from Football Commentary at the age of 75. 

Sir David will commentate on his final match this Saturday, when Arsenal take on West Ham for the Champions League semi-final at Wembley. It’ll be a final swansong after a long and successful career commenting on the game. Our correspondent Danny Shoreditch has more.

CORRESPONDENT:  After starting as a boy reporting for his local team in Leeds, he joined the BBC in 1967 and went on to become their leading tennis commentator.

Nobody could forget sir David’s commentary for the 1986 Davis Cup between Borris Becker and John Mackinrow, which was FAMOUSLY the longest tennis match in history lasting 6 and 1/2 hours.  

(slow and tired with tennis FX) 

‘‘Lovely drop shot by Makinrow, Becker needs this serve to win.. and I hope he does for the sake of the crowd, most of them have been very patient indeed, in a match that certainly, in my experience, is something that will stick in the memory for many years to come. Certainly a game to remember. He takes one breathe, throws the ball up... ACE! Becker has won... after the longest match I have ever witnessed, we have a clear victor. Becker is the Wimbledon champion for 1986’’

Since 1978 Taylor has been providing commentary on all major championships: World Cup, FA Cup and European games, and has been known to give rather dramatic commentary on players and matches.

(whistling.. last few mins)

“This Cup final final is in it’s closing stages Wembley need a goal to take this to extra time... lovely little pass by Belchak, he goes round Fellini through to Clarke.. OH BALDIN Wonderful finish. This is turning to the greatest match ever!”

As well as his main career, he’s been involved with charity work all over the world giving young kids the chance to experience the world of professional sports and set up foundations to encourage them to be the sportspeople of tomorrow.

What a legend he was indeed, now that’s all the news and sports news for now. Stay with us for... we’ll be back with all the latest.... 

JINGLE ETC.

Representations In News Bulletins

To understand how my bulletin will be broadcasted, I have listened to a few other stations such as 'Kiss', 'LBC' and 'Talk Sport' which represent similar conventions regarding voices used, language and so on. 

LBC

The presenter on LBC was a well spoken female, who addresses the audience with a serious tone as she delivered the news. There was no background music, unlike KISS which does have music playing through. LBC started off with just the headlines giving a brief description of the story. It sounded as if she was addressing adults rather than younger people by the way she spoke and the types of stories broadcasted. After her bulletin it went straight onto the jingle and travel, which had a male presenter and this time background music being a bit more up beat than the news and he was speaking much quicker getting the information across with accuracy and speed. There was no banter between the presenters, just down to the point with well spoken English reflecting their target audience.  

NEWS beat.

There was music playing in the background during this bulletin, the presenter did not sound as well spoken as the LBC presenter, however not as colloquial as the Kiss presenter. The presenter in News Beat spoke well spoken, however could be borderline urban, like Kiss - possibly as his audience would be a mix between adults and teenagers - similar to Kiss but represented differently. There was a Voxpop of the John Terry incident in a press conference, you could hear all the camera flashes and echoed speech. After the headlines were said he would then go into the story in more detail. One about gamers which isn’t the type of story you would necessarily hear on Kiss, and had an outside broadcast at a convention where two of the gamers were going to talk about their experience. In another story a Chief Constable was also in a press conference and you could hear the ambient sound too. 

There is no banter at all in LBC and NEWS beat, however on Kiss it is more chilled and there is more laughter between the presenters. The news is still broadcasted, but in a way which their audience will relate to. There were no guests in this bulletin, the voices used were clear and easily understandable which appeals to their target audience. Only News Beat had an outside broadcast or Voxpop, LBC was just on the story, and KISS had a mix of laughter and the types of stories varied. 

Pie Charts

As a follow up to my questionnaire, I had decided to put my results into pie charts so it would be 

 easier to see the results and to separate the questions from the answer and to it's different categories. 

The titles of each are the questions which were asked: