LBC
The presenter on LBC was a well spoken female, who addresses the audience with a serious tone as she delivered the news. There was no background music, unlike KISS which does have music playing through. LBC started off with just the headlines giving a brief description of the story. It sounded as if she was addressing adults rather than younger people by the way she spoke and the types of stories broadcasted. After her bulletin it went straight onto the jingle and travel, which had a male presenter and this time background music being a bit more up beat than the news and he was speaking much quicker getting the information across with accuracy and speed. There was no banter between the presenters, just down to the point with well spoken English reflecting their target audience.
There was music playing in the background during this bulletin, the presenter did not sound as well spoken as the LBC presenter, however not as colloquial as the Kiss presenter. The presenter in News Beat spoke well spoken, however could be borderline urban, like Kiss - possibly as his audience would be a mix between adults and teenagers - similar to Kiss but represented differently. There was a Voxpop of the John Terry incident in a press conference, you could hear all the camera flashes and echoed speech. After the headlines were said he would then go into the story in more detail. One about gamers which isn’t the type of story you would necessarily hear on Kiss, and had an outside broadcast at a convention where two of the gamers were going to talk about their experience. In another story a Chief Constable was also in a press conference and you could hear the ambient sound too.
There is no banter at all in LBC and NEWS beat, however on Kiss it is more chilled and there is more laughter between the presenters. The news is still broadcasted, but in a way which their audience will relate to. There were no guests in this bulletin, the voices used were clear and easily understandable which appeals to their target audience. Only News Beat had an outside broadcast or Voxpop, LBC was just on the story, and KISS had a mix of laughter and the types of stories varied.


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