Analysed Adverts

To understand what makes a good and bad advert, I listened to five different adverts from radioville.co.uk and made short bullet points about what was good, who the target audience was and how it can be improved.

‘Robinson’ Radio Advertising Bureau

• Isn’t very clear what they are advertising at first
• Target audience is hard to say could be a range 
• Could be improved by starting with what the ending of the advert was
• Music felt irrelevant 

‘Switch’ Lexus

• Immediately knew what they were advertising
• Good use of facts
• Describes the cars manufacturers elegance well
• Music suited how the voiceover was talking
• Could not really fault how they presented the ad
• Most likely targeting older more experienced drivers who has a bit of money

‘Bro’ Yorkie Muffin

• Typical 2 men talking about chocolate describing it
• Stereotypical male names used
• About ‘brothers’ which is what the title is called 
• Can understand that its about a Yorkie muffin
• Can imagine the two bothers talking
• Targeting men to buy this new muffin based on a ‘male’ chocolate

‘Why’ Nationwide

• Uses comedy well
• Describes how payments for this bank is ‘different’
• Bit too exaggerated on the comedy though
• Makes sense but needs a second listen
• Definitely targeting people who want a new mortgage or renewing one

‘Its a miracle’ Carphone Warehouse

• Shows that they fix phones well
• Very clear whats going on
• Factual voice over which compliments the ‘phone’ who is ill representing a school child and the typical story of suddenly being better
• Targets both children, mostly older and parents about getting their phone fixed with trust 
• Personifies the phone into a human very well