After listening to a mainstream, popular station - I decided to listen to a neighbouring station related to my own, who have similar content and the the station is run is similar. With 'LBC' being based on news and dialogue, and my very own being the same, however about sport - I felt it was appropriate to listen to their jingles and bulletins to relate to my own.
The 'LBC' news is much more serious to 'Capital', they have longer headlines and go into more depth about each story as that is what the audience would expect. The jingle is just a sound of regular 'bell' like noise like BBC news - possibly to relate to Big Ben in London, which we see on the news regularly. The presenter is very formal and the delivery is pure, without any background music until the news is over, and the jingle has more of a beat and uplifting tone.
The effect on the audience will be a good delivery, bringing them the information they want to hear - not too long, but not as short as 'Capital'. Part of their target audience will be older then those of 'Capital', therefore news will be a bigger priority to keep them engaged. For my own station, my bulletin will have to balance a mainstream vibe, however delivering news like the way they do so on 'LBC',
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