Sunday, 27 October 2013

Target Audience

For my bulletin it is vital that I have the correct target audience, otherwise my extract will be unsuccessful. There are certain factors to consider about who will be my appropriate audience -including age bracket and lifestyle etc.

To find out who will be my target audience there is need to do research such as a questionnaire. Which I found out a suitable age bracket and categories fitting my station genre. People's hobbies, finance issues and jobs affect what type of station they listen to. Even where they live as there a many local radio stations of different genres who all have different target audiences. From my findings I assume my certain target audience will be middle aged men who are football fanatics, who go to football matches and enjoy going to the pub with their mates pre and post matches. In general single and married men with and without children, with chances that a younger aged bracket will also tune in. Most likely they will all play football on a regular basis and listen in the car or even at home.

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