Music and jingles can reflect the station. and who their target audience is. The style of the music can show us what genre the station is, and and what type of news they will publish. I listened to two different stations, taking note of the type of jingle they play, and the tone they do it in.
On 'Capital FM' their jingle involves different music and wording - depending what style of jingle it is. The news jingle is short and snappy, just a few seconds saying the station name with a booming background tune, which then quietens down to a level where you can hear a continuous beat, relating to the type of music they primarily play with the presenter talking over it. The effect on the audience will keep them enticed, and will keep them tuned in as they will feel part of the station and the music played will not be much different to the rest of the station.
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