Pie Charts

As a follow up to my questionnaire, I had decided to put my results into pie charts so it would be 

 easier to see the results and to separate the questions from the answer and to it's different categories. 

The titles of each are the questions which were asked:

Questionnaire

To get an idea of my target audience and what would be appropriate to put onto my station, I decided a questionnaire would work best to find out my intentions.

Radio Questionnaire      Circle the correct answers

What is your gender?

Male  Female

What age bracket do you fit into?

0-12  13-16  17-20  21-26  27-35  36-45  46-50  50+

 Out of the following, what radio station do you usually listen to?

Kiss  Capital  Heart  Magic  Classical  SportTalk  LBC  BBC Radio’s  Other (please state)

How often do you listen to radio per week?

0 days  1 day  2 days  3 days  4 days  5 days  6 days  7 days 

How many hours per day?

0-1  1-2  2-3  4-5 other (please state)

Where do you listen to radio?

Car  Home  Work  Phone  Computer  TV  Other (please state)

What type(s) of news do you find interesting?

Death/fatalities  Crime  Political  National  Worldwide  Sport  Showbiz  Health  Education  Other (if so please mention)

Do you ever tune in to listen to the news?

Yes  No  Sometimes

Do you change station when adverts come on?

Yes  No  Sometimes

Analysing A Radio Homepage

To show what conventions of a radio homepage show their target audience and genre, I have analysed 'talkSPORT' which is a similar station to what mine will become to demonstrate the ways in which their homepage shows these conventions.

OFCOM (My Station Details)

By looking at Ofcom, I will be able to look at radio stations similar to my own - looking at their character of service to see what their target audience is; what music they play, the genre of the station and any other information about audience.  For example, if I wanted to see how many people tune into 'LBC' I will be able to access this information, along with any other information regarding audience. 

Analysed Adverts

To understand what makes a good and bad advert, I listened to five different adverts from radioville.co.uk and made short bullet points about what was good, who the target audience was and how it can be improved.

‘Robinson’ Radio Advertising Bureau

• Isn’t very clear what they are advertising at first
• Target audience is hard to say could be a range 
• Could be improved by starting with what the ending of the advert was
• Music felt irrelevant 

‘Switch’ Lexus

• Immediately knew what they were advertising
• Good use of facts
• Describes the cars manufacturers elegance well
• Music suited how the voiceover was talking
• Could not really fault how they presented the ad
• Most likely targeting older more experienced drivers who has a bit of money

‘Bro’ Yorkie Muffin

• Typical 2 men talking about chocolate describing it
• Stereotypical male names used
• About ‘brothers’ which is what the title is called 
• Can understand that its about a Yorkie muffin
• Can imagine the two bothers talking
• Targeting men to buy this new muffin based on a ‘male’ chocolate

‘Why’ Nationwide

• Uses comedy well
• Describes how payments for this bank is ‘different’
• Bit too exaggerated on the comedy though
• Makes sense but needs a second listen
• Definitely targeting people who want a new mortgage or renewing one

‘Its a miracle’ Carphone Warehouse

• Shows that they fix phones well
• Very clear whats going on
• Factual voice over which compliments the ‘phone’ who is ill representing a school child and the typical story of suddenly being better
• Targets both children, mostly older and parents about getting their phone fixed with trust 
• Personifies the phone into a human very well

Analysing Capital FM Schedule

Capital is a well established station, who have their own schedule of their website so people can see who is playing when and what show is on etc. This is the link where you can see their schedule, I used this one to help set out and design my own. 

Capital Schedule

• On the very early morning shows such as 1:00, 3:00, 4:00 it is very basic broadcasting with less popular or experienced presenters. For example the 3:00 slot is pure music mixed by Capital with no presenter, otherwise known as the 'Graveyard' shift. On the other hand the other two shows do have presenters, although they will play more music from their playlist than talking as normally there isn't a huge audience on a Wednesday at those times. 
• The 6:00 Breakfast slot is probably the biggest slot, where there is lots of banter between the presenters who are most likely the most famous and have a bigger audience. The audience at that time will be early commuters and children going to work and school, there needs to be a good mix of entertainment and music at that time if the day. Capital have a varied audience , therefore the show needs to accommodate to all. Whereas at 10:00 yet again will have a big audience, their description mentions even more big artists that will be played with less talk and more gossip and tunes. The audience will still be the same if not slightly different form earlier.
• During the afternoon shows there will be a smaller audience and especially not children as they'll be at school. More adults therefore the news is played more and people are getting around home from work and possibly school, so the travel is updated more. There are still lots of hits being played which repeats from previous shows. 
• Later shows during the night will have different types of music playing as there could be the younger generation who are going out and want pre-club tunes on their journeys. More at the 22:00 show than earlier where it is still a repeat of earlier. 

Target Audience

For my bulletin it is vital that I have the correct target audience, otherwise my extract will be unsuccessful. There are certain factors to consider about who will be my appropriate audience -including age bracket and lifestyle etc.

To find out who will be my target audience there is need to do research such as a questionnaire. Which I found out a suitable age bracket and categories fitting my station genre. People's hobbies, finance issues and jobs affect what type of station they listen to. Even where they live as there a many local radio stations of different genres who all have different target audiences. From my findings I assume my certain target audience will be middle aged men who are football fanatics, who go to football matches and enjoy going to the pub with their mates pre and post matches. In general single and married men with and without children, with chances that a younger aged bracket will also tune in. Most likely they will all play football on a regular basis and listen in the car or even at home.